The Streaming Subscription Problem Nobody Talks About

The average Indian household now subscribes to 2-3 streaming platforms. At ₹199-999 per month each, that's ₹500-3,000/month — or ₹6,000-36,000 per year — just on streaming.

And yet, most people watch content on only one or two of them regularly.

The Fragmentation Tax

Content is spread across platforms by design. Want to watch Marvel? Disney+ Hotstar. The Boys? Prime Video. Wednesday? Netflix. Each platform holds exclusive content hostage to justify your subscription.

The result? You're paying a "fragmentation tax" — subscribing to multiple services just to have access, not because you're actively watching on all of them.

The Discovery Gap

Here's the real problem: each platform only shows you what they have. Netflix doesn't tell you that the movie you want is actually on Prime for free. Prime doesn't tell you that JioHotstar has a better version with your preferred language dub.

You end up watching whatever's in front of you on the app you happen to open — not what's actually best for you.

Cross-Platform Intelligence

This is one of the core problems GoodWatch solves. We look across all your platforms simultaneously. When we recommend a movie, we tell you exactly where to watch it — and if it's available on multiple services, we show you all of them.

No more guessing. No more switching apps. No more paying for a platform you don't need because you didn't know the movie was on another one.

What You Can Do Right Now

• Audit your subscriptions — check which ones you actually used in the last 30 days
• Use GoodWatch — find what to watch across all your platforms from one place
• Rotate subscriptions — subscribe to one platform at a time, binge what you want, then switch

Your entertainment budget should bring you joy, not anxiety about which app to open.