Decision Fatigue Is Ruining Movie Night — Here's the Data

The average person spends 7.4 minutes deciding what to watch. That's every single time they sit down. Over a year, that's hours of your life spent scrolling instead of watching. Here's the data on why this happens.

The Paradox of Choice

Netflix alone has over 6,000 titles. Add Prime Video, JioHotstar, and Apple TV+, and you're looking at 15,000+ options. Research shows that beyond 6-8 options, decision quality drops sharply. You're not choosing the best — you're choosing the least-bad option you can find before giving up.

Why "Top 10" Lists Don't Help

Platform top-10 lists are based on what's trending (i.e., what most people are watching), not what's good for you. A horror-loving viewer and a rom-com fan see the same list. That's not personalization — that's a popularity contest.

The GoodWatch Approach

GoodWatch takes the opposite approach: instead of showing you 6,000 options, it gives you one. One movie, matched to your mood, filtered by your platforms, ranked by composite quality. The decision is made in 30 seconds, not 30 minutes.

And if you don't like it? Swipe, and get another. No scrolling, no comparing, no analysis paralysis.

Movies You Should've Been Watching

While you were scrolling, these movies were waiting — all scoring 85+ on GoodScore: